Thursday, October 18, 2012

With the Web, Local Musician Launches "Expedition"

By Christopher Lotito

On Sunday, October 28th at 7:00pm, local musician William Arnold will perform a concert to launch his new album, "Expedition."  A longtime member of the Pequannock community, Arnold is an experienced composer for film, television, and video games.

The concert, which costs just $10, will be held in Pequannock at the First Reformed Church (529 Newark Pompton Tpk), and will feature acoustic performances by Arnold and numerous other talented local artists, including Sarah DeGennaro - violin, Max Morden - cornet, Traci Bopp - piano, Brian Silvoy - acoustic guitars, mandolin, ukulele, Jason DePope - double bass, Jonathan Ward - percussion, & Dave DeGennaro - percussion.  Tickets can be purchased at the door.

Arnold has found success in funding his musical venture through the ever-popular internet upstart, Kickstarter, "the world's largest funding platform for creative projects."  This project highlights the success of crowdsourced funding opportunities in the internet age and a glance at the front page of Kickstarter reveals funds for musician Serj Tankian, SWURV snowboard fashions, "Why Are You Crying?" (a children's book),  and Acessory a la Mode (a handmade jewelry line).

More than a talented performer, Arnold has demonstrated that dedication and shrewdness can pay off for those approaching a new business venture through his early-adoption of high-tech solutions like Kickstarter and the more well established music hosting services at, as well as Facebook and Twitter.

For more about William Arnold and a sampling of music and videos, head over to -- better yet, come by his concert on the 28th!

Christopher Lotito is a member of the Pequannock Historic District, Open Space, and Flood Control Advisory Commissions as well as the author of  "Torrent," a book about flooding in the region.  Lotito's personal mission is to reduce new taxes, drastically reduce flooding, and preserve more green spaces for our children.  Christopher Lotito Profile

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